Today’s consumer is channel-agnostic and inclines towards retailers and channels that offer maximum value and convenience at a lower cost. Intense focus on customer-centricity, increasing competition from e-stores, and constant cost pressure are drastically changing retailers’ operating models. Given this landscape, retailers need to re-imagine their business and embrace digital developments pervasively to get a single view of customer across multiple channels.
TechVariable’s “Omnichannel Business Intelligence (BI) services” is a next-generation intelligence solution that helps retailers reinvent their businesses by embracing the evolving consumer, technology and market trends and implementing data governance policies on their data-lake to unlock the KPIs. Retailers can leverage this information to provide personalized services to customers across all touch points, thereby differentiating their offerings.
“Omnichannel Business Intelligence (BI) services” offers the following capabilities:
The Balanced performance scorecard is a performance management system designed to align, measure, and communicate how well an organization’s activities are supporting the strategic vision and mission of the organization. It has added strategic non-financial performance measures to traditional financial metrics to create a more ‘balanced’ view of organizational performance.
Balanced scorecard dashboards include both leading and lagging indicators.For example, customer and financial KPIs are traditionally lagging indicators – the numbers indicate what has already happened. KPIs for the two perspectives of internal processes and learning/growth are leading indicators. This is because positive results achieved with respect to internal processes and learning/growth initiatives should lead to a positive result in the customer and financial KPIs.
All these and more can be customized as per the business need to provide a better visibility to identify the customer group, product line or the individual products and customers where the actual performance is lagging behind expectation.
Omni-Channel data-lake :
We establish a customer data integration (CDI) strategy as part of our enterprise business intelligence pregame. We will capture data from diverse sources and provide you with a 360-degree customer view. Our centralized customer database incorporates demographic and psycho-graphic data, preferences, in-store and online shopping behavior, customer service records, and transaction history including returns, exchanges and promotional sales.
1. Reconcile customer data from diverse channels for a unified customer view.
2. Improve targeting through contextual promotions / offers.
3. Identify most valuable and profitable customers and segments.
4. Drive conversion by influencing customers in the purchase journey.
Customers’ digital shopping journey:
Customer loyalty requires re-engineering of the purchase journey by renewing the ecosystem and introducing adaptive retail technologies. Our unique service line across customer lifecycle helps retail organization to –
1. Influence the purchase decision.
2. Seal the deal.
3. Build a long term relationship.