Importance of Analysis & Visualization in Politics
Politics, in general, is not discussed in a very positive and upbeat manner in our society, the simple reason being there is a perception that political parties are more notion-based rather than being logical about their campaigns. With the increased sense of utilizing data-driven decision-making paradigms, there is slow, but sure shift in political ideologies for improved governance at nation, state and constituency level.

In this post, we will understand the importance of Data Analysis and Visualization in the political setup, more specifically how Data Analysis and Visualization can change traditional politics, while also affecting the general public and politicians alike.

Before discussing the importance of Data Analysis and Visualization in politics, let’s understand what Data Analysis and Visualization is? Data Analysis is a process of analyzing data in order to extract meaningful information. By performing Data Analysis, we can understand some hidden insights from the data. On the other hand, Data Visualization is a process of representing the analyzed information using pictures and graphs. These pictures and graphs are very simple and easy to understand. By using Data Visualization, we can make the analyzed data more accessible to a wide range of people.

In politics, Data Analysis and Visualization can be very useful as these techniques can help the politicians and potential voters to understand the current situation. These techniques can affect and possibly completely change the traditional political campaigns in many ways.

Data Analysis can help politicians in understanding people!
In politics, understanding the demands and grievances of public is very important because by understanding the consensus, campaigns can be designed centered around real-life issues to appease and target more people. This will consequently help the political parties to stay ahead of the other parties in terms of buzz and public sympathy.

Each and every religion, caste or community has problem specific to them and needs individual attention in some cases. On top of that, the huge population is another problem. Because of these issues, it is impossible for anyone to understand everyone’s demand and needs using conventional ways. Although the problem is challenging, it is by no means impossible. Data Analysis comes in real handy in this regard and then Data Visualization can be used to make simple and easy to understand visualizations and reports of the analyzed data.

Understanding problems with the help of Data Analysis
For both, political parties and the potential voters, proper understanding of the real problems is important, without which it is impossible to decide upon the future course of action. For political leaders specially, understanding of these problems is very important because by knowing these problems, they can make plans to solve them, which in turn can provide them an edge over others. For potential voters, proper knowledge of problems that exist and insights on how each political party has approached a problem, will go a long way in ensuring that they choose right the next time around.

Data Analysis and Visualization can be used to understand these problems. By analyzing these problems, not only can we understand the problem, we can find solutions to problems also. For example, by performing Data Analysis, we can understand the root cause of poverty in India. By understanding it, we can find potential solutions for that problem.

In the end, Data Analysis and Visualization can completely change the traditional politics and traditional political campaigns.

For political parties and leaders, Data Analysis and Visualization can help them to make good decisions, connect with a wide range of people, which ultimately can help them in their political careers. On the other hand, for voters, Data Analysis and Visualization can help them in taking the right decisions, understanding real problems, and demanding solutions to those problems.